Because motorsports races are, as a whole, the No. 1 spectator sport (over 75,000,000 fans) and the races are always among the top sporting events attended in the United States. The big NASCAR, NHRA and IndyCar races are broadcast in many countries and attract a lot of television viewers! With this kind of reach, a lot of awareness could be raised about childhood cancer! As an example, NASCAR teams and track owners receive a lot of corporate sponsorship support and displaying Gold in September, would have the potential, to not only raise public awareness about childhood cancer, but also reach many huge corporations, that might be willing to help fund childhood cancer research. NASCAR had one major sponsor who helped in the past. Aflac which donated over 87 million dollars to childhood cancer research since 1995 played a big role in promoting awareness. Sadly, they will not be a sponsor this year. We need other big sponsors to fill the NASCAR gap left by Aflac.
Gold in the most popular racing series, NASCAR, might get the attention of the NFL and other sports, who have also been reluctant to join in to promote “Childhood Cancer Awareness” month, inspiring them to help! One of the biggest problems, is the general public thinks of childhood cancer, as cute, smiling bald children in St. Jude commercials, that go there and get cured! And while St Jude does an amazing job treating children and doing research, many times, this is not the reality. Most people are unaware, that childhood cancer is the No. 1 disease killer of children, that childhood cancer research is grossly under funded, that it’s called rare, yet 1 in 285 children in the US will get cancer before age 20 and that there is a huge need for less toxic treatments! Most of the chemo drugs used on children are more than 20 years old and were made for adults. Even if a child survives cancer, many times they suffer life long problems or shortened lives because of the treatment. A lot of the awareness and research funding, is raised by hundreds of childhood cancer organizations, like St Baldricks, Alex’s Lemonade Stand, and Cookies for Kids Cancer, shaving heads, selling lemonade and cookies! They do an awesome job, but they need help!
Jeff Gordon is dedicating his season to children with cancer by pledging $2,400 for each win and $1,000 for each top-ten finish of the 2015 NASCAR season. Given their huge following, we should ask NASCAR teams, drivers, and sponsors to join in and help us raise awareness. Team owners and drivers can ask their sponsors to give up space for a gold ribbon to be placed on the car or maybe “September is Childhood Cancer Awareness Month” on the bumper or something on the hood.
Wouldn’t it be great if the car manufacturers (Ford, Toyota, Chevy) involved with racing, stepped up and furnished a gold painted pace car or at least a white car with a big gold ribbon predominately displayed for all major races held in September to promote childhood cancer awareness month! The tracks where September races are held could even promote awareness by using the gold theme.
The last few years, Chevy and the American Cancer Society have teamed up, to run a pink pace car (breast cancer awareness) around the beginning of September (August 31st this year). The childhood cancer community has no problem with a pink pace car and does support breast cancer awareness month, but just not in September. Gold is for September and Pink is for October!
NASCAR, NHRA and World of Outlaw teams, their drivers and sponsors raise awareness about many great “causes,” like autism, diabetes, COPD and breast cancer. What greater tragedy and cause, than children dying from cancer and very little being done about it? Everyone has the power to make a difference in our world, some use their words, some use their talents and some use their resources. We need Gold in all September races in 2015!
How can you help? Share this post with all your friends. join our Motorsports Go Gold Facebook page and stay informed on our progress. Since NASCAR is the largest racing series, consider writing to your favorite owners, drivers, sponsors, and tracks (Darlington, Richmond, Chicagoland, and New Hampshire) and let them know how you feel. DO NOT WAIT UNTIL SEPTEMBER. START NOW!
Author: Greg Puryear
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